AUSTIN, TX - MARCH 18:  Professional wrestler Xavier Woods attends the Gaming Awards Ceremony during 2017 SXSW Conference and Festivals at the Hilton Austin on March 18, 2017 in Austin, Texas.  (Photo by Steve Rogers Photography/Getty Images for SXSW)
Wrestling Talent Who've Used The Internet To Elevate Themselves
Casanova Valentine
As an artist, Casanova Valentine combines pro wrestling and painting into a hybrid wrestling art show. From his promos to custom artwork promoting his shows online, Valentine has a definite understanding of how to make a wrestling event feel like a wild party, a tone that extends to his social media presence.
Donovan Danhausen set himself apart by painting his face and body to take on the guise of a grindhouse-tinted ghoul and producing several chilling and visually distinct vignettes for his personal YouTube channel to establish his persona's lore. Now describing himself as both very nice and evil, countless social media users add Hausen to their tags.
Maxwell Jacob Friedman
MJF's strength on social media has always been his unflinching dedication to his heel persona, including when he faced criticism for flipping off a young fan, commenting online, "F–k them kids... cry about it." Very few wrestlers draw ire the way MJF can, and many fans wait with bated breath for what he'll say next.
Matt Hardy
The Hardy Boyz have helped to elevate the art of professional wrestling both separately and as a tag team, but Matt Hardy took the lead when considering overall popularity. Using YouTube and Twitter, he showcased additional content to build out his self-written lore and in-universe continuity of various characters and gimmicks.
Cody Rhodes
After toiling in WWE's mid-card for years, Cody Rhodes got his long-desired release into independent professional wrestling, finally being able to engage with fans unfiltered. He had a list of opponents in the indies he was keen on facing and later showcased his comedic timing in the Elite faction's popular YouTube series.